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My Experience

Though I am young, I have always taken every available opportunity to develop my skills and learn new ones. I began working with community projects in high school, creating and maintaining social media accounts for school events, designing physical marketing collateral for clubs, interning in basic Photoshop and blog posting, and designing a logo for a local festival. Once in college, I quickly began taking up design responsibilities in my student organizations and pursued digital media marketing courses. I sought out mentors and leadership roles. My senior year, I graduated with honors, having completed numerous volunteer hours, worked 3 internships, 3 summers of outdoor ministry, and served in 3 president/top-level positions in each of my organizations. My first professional role was at a small but fast-growing nonprofit, I have had to not only flex my design and marketing skills but quickly adapt to new responsibilities, listed below. 

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My most recent role at Columbus Parks and Recreation had multiple program areas, focuses, and a new community project well underway. While this role kept me on my toes, it taught me how to navigate a constantly changing landscape of possibilities with a wide array of responsibilities. I will be beginning my role as an Interactive Virtual Representative at CENTRA Credit Union in Columbus, Indiana on July 15.

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I am driven toward constant improvement and learning new things. I do not step back from challenges but embrace them as a puzzle to be solved and conquered. I love mastering new skills and am unafraid to ask questions along the way. I own my mistakes and strive to learn and grow from them. While I am comfortable in independent roles, I thrive in team spaces with leadership potential.

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City of Columbus, Indiana: Parks and Recreation Department

December 2022 - Present

I began my current role as Marketing Coordinator in late 2022 at Columbus, Indiana Parks & Recreation. While there were guidelines in place from my predecessors, much of my time at Parks was spent innovating more efficient pathways both internally and for community members. Throughout my tenure, I was extremely grateful for the opportunity to seek feedback and improve both the marketing procedures I put in place and my own marketing skills in an organization with such diverse offerings. Though I enjoyed my time behind the desk, my favorite moments are spent with the community, especially the families served by Parks programs. I left my role at Columbus Parks and Recreation in search of a more sustainable work-life balance and opportunities to advance my education.

Responsibilities

  • Mentored Marketing and Graphic Design interns

  • Designed, coordinated, edited, published, and updated in the digital bi-annual program guide

  • Collaborated and presented to a community Park Board

  • Designed physical and digital collateral

  • Coordinated and managed 10+ social media accounts

  • Attended community events as a Parks representative

  • Maintained 3 information kiosks on the trail system

  • Photographed Parks programs

  • Maintained Parks photos in shared archive

  • Communicated with program managers on upcoming registrations and programs

  • Managed 4 Parks & Rec-owned websites and assisted in the creation of a 5th

  • Engaged with community groups to offer Parks collaboration and outreach opportunities

  • Engineered and documented several new communication and project management processes

Accomplishments

  • Coordinated Parks & Rec Website ADA Compatible Re-Design

  • Grew following on Parks & Rec and Farmer's Market Facebook pages to over 10k

  • Hyperlinked bi-annual Fun Guide for user ease

  • Pioneered internal shortlink and QR code management system through Bit.ly

  • Doubled email list audience

  • Increased email open rate from 20-25% to 35-40%

  • Created Sunday Fun Day weekly newsletter

  • Assisting in brand redesign and brand kit creation

  • Building community relationships and awareness, contributing to a community collaboration award

  • Created new pathways for recruitment

  • Collaborating on community youth development initiatives

  • Managing program advertising and community awareness campaigns

The Multi-Agency Academic Cooperative (MAAC) Foundation:
Marketing Coordinator

January 2022 - November 30

I started my time at the MAAC Foundation, a 501(c)3 nonprofit first responder training and education facility, as a Marketing Intern in January of 2022 and was promoted to full-time upon graduation in May 2022. I was the first marketing professional to serve the MAAC and was therefore responsible for laying the foundations for many practices still in use today. I worked closely with the first responders who trained there so we could be embodying their "why" and the MAAC's mission in all collateral, resulting in more cohesive branding, community outreach, and content creation approaches.

Responsibilities

  • Monitored, scheduled, and developed content for social media posts across Instagram, Facebook, Twitter, LinkedIn, and YouTube using platform-specific tools, Meta Business, and Constant Contact

  • Designed outgoing collateral for classes and associated apparel using Canva and Photoshop

  • Coordinated with a web designer to optimize the website, implement new updates, and insert tagging codes for the setup of Google Analytics, Google Tag Manager, and Google Ads/Ad Grants

  • Coordinated with a volunteer committee, artist representation, community partners, and venue management for First Responder Appreciation Day marketing and communications

  • Setup a content management system for expanding social media outreach.

  • Wrote, proofed, and sent press releases to relevant media contact for events.

  • Responsible for volunteer coordination and outreach

Accomplishments

  • Created user and donor personas for efficient audience segmentation

  • Developed a system for donor tagging and segmentation through CRM database, Donor Perfect, and created interest-based audiences for outgoing communications (prioritizing Constant Contact email lists)

  • Created forms through both Donor Perfect and Qgiv platforms for community classes, events, and donor data collection

  • Pioneered children's programming and its associated pricing schedule

  • Mentored and coached our marketing intern in graphic design basics in Canva, social media scheduling, and management, as well as best practices for marketing and PR professionals in the nonprofit world

  • Designed and implemented monthly specialized email lists according to audience segmentation plan and user personas

Chapel of the Resurrection:
Co-Head Sacristan

The Chapel of the Resurrection in Valparaiso, Indiana is the largest collegiate chapel in the United States, second-largest in the world. I started my journey there as a prayer writer in 2019, then was promoted to the Co-Head of Altar Care in the fall. I served as the Co-Head Sacristan my senior year, leading several community services. Though my role was highly specialized, it taught me how to lead with confidence and respect the diverse skillsets of my team in order to accomplish the multi-faceted challenges posed to us (including but not limited to COVID-19 safety precautions, virtual services, and holiday services for 1500+ attendees). 

Responsibilities

  • Responsible for service coordination, setup, and implementation

  • Recruited and organized volunteers

  • Trained and developed staff members for leadership opportunities

  • Kept inventory of paraments, vestments, vessels and perishables, reordering items as needed

  • Cross-trained and collaborated across three worship teams for Eucharistic practices

Accomplishments

  • Created a comprehensive training guide for future staff members

  • Established a bulk-ordering schedule for supplies

  • Implemented sustainable practices, such as reusable communion cups and leaving decommissioned beeswax candles in pollinator areas for bees to reclaim.

January 2019 - May 2022

Chapel of the Resurrection: Social Action Leadership Team (SALT) Chair

May 2019 - May 2022

I joined the social action arm of the Chapel of the Resurrection, the Social Action Leadership Team (SALT) in the fall of 2018. In the spring of 2019, I assumed the role of Member Engagement Chair, responsible for member events, culture, and outreach. I was honored to serve as SALT Chair (a president equivalent role) starting in April of 2021. I navigated the challenge of building community and exploring passion amid the COVID 19 pandemic and ever-changing regulations. My time as a SALTer taught me to find the passion that fuels every endeavor, how to build a strong, inviting, and supportive community both in person and virtually. I still am involved as an alumnus, and could not be prouder of these continuing generations of SALTers.

Responsibilities

  • Hired a team of 8

  • Coordinated weekly meetings for staff and members

  • Represented SALT at university council functions

  • Promoted a culture of accountability and emotional wellness amongst staff and SALTers

  • Collaborated with World Relief Campaign Chair to create selection criteria, facilitate the selection process, and led the associated fundraising efforts for a $25,000 grant

Accomplishments

  • Fostered individual and staff growth through goal-setting, one-on-one reflection, and empowering staff members to act with agency in respective focus areas

  • Doubled member size during tenure as chair

Lakeview Ministries:
Summer Staff  (Seasonal)

May 2019 - December 2021

Working at Lakeview Ministries was a childhood dream, fufilled starting in the summer of 2017 as a volunteer Junior Staff member. I was hired to Summer Staff in the summer of 2019 to be a residential camp counselor for weekly groups of 10 girls aged 6-13 (who knew me as Shazam!). In the summer of 2020, our staff was adapted from over 50 seasonal workers to only 10, on which I served as our horse wrangler. In 2021, I returned as a counselor, and even served a week at a sister camp. I finished my time as a regular worker as a Marketing Communications Intern. My time in outdoor ministry taught me to never underestimate the wisdom of children, the necessity of vulnerability in building an effective team, and the good a ramble through the woods can do for the soul.

Responsibilities​

  • Developed and led engaging group activities

  • Maintained an environment suitable for individual and group growth and development

  • Ensured the safety of over 100 children weekly as well as the safety and care of horses

  • Supported counseling staff

  • Assisted in the provision of first aid

Accomplishments

  • Updated church outreach databases

  • Created operating procedures for 2020 online camp store ordering and fulfillment processes

  • Coordinated annual dinner auction fundraiser donations

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